The GE Rewards credit card program remains "comatose" despite an attempt early this year to revive it by canceling annual fees, according to consumer researcher Bruce Brittain.

In a survey conducted at the end of August, Mr. Brittain found that 560,000 households had been issued the General Electric Co. MasterCard, off slightly from 590,000 in an April poll.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.