The GE Rewards card's cashback program pumped up the volume in 1994, more than doubling its household penetration, while the Discover card had flat growth and lower revenues, a consumer survey has found.

Revenues for the Discover card could be as much as 30% lower than last year's due to a decline in balance carriers, lower balances among revolvers, and a shrinking number of Discover's Private Issue Card owners paying the $40 annual fee, according to Brittain Associates Inc., which did the survey.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.