General Electric is trying to entice its shareholders to exchange their stock for shares in Synchrony Financial, the spun-off credit card lender.

GE announced the terms of its exchange offer on Monday. Through the process, GE plans to divest its 85% ownership of Synchrony, which specializes in store-branded cards. GE expects to unload all 705 million of its shares in Synchrony.

GE shareholders can receive as much as $107.53 in Synchrony stock for each $100 in GE stock that they exchange, according to the details released Monday. The offer runs through Nov. 16, though it could be extended.

General Electric is selling off many of its financial services businesses, including Synchrony, in an effort to escape the close scrutiny it has gotten from federal regulators since the financial crisis.

Shares in Synchrony rose by 4% on Monday to $31.34. That was about 36% higher than the price at the firm’s initial public offering in July 2014, but 12% off its peak from this past summer.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.