GE Capital Consumer Card Co. has formed a five-year cobranding alliance with HFS Inc., a top franchiser of hotels and real estate brokerage offices.

HFS, based in Parsippany, N.J., operates about 4,700 hotels, including Days Inn, Howard Johnson, Knights Inn, Park Inn International, Ramada, Super 8, and Villager Lodge, in North America, Latin America, and Europe. It also runs about 6,000 Century 21 offices in the United States and 12 other countries.

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