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Applying early for the web extension increases the odds of getting a preferred address in a business where "First National" is as common as "John Smith." Eventually, bankers hope .bank gains widespread recognition as a mark of trustworthiness.
June 25 -
Triumph Bancshares in Memphis says it has been mistakenly contacted by customers of Triumph Bancorp in Dallas, and has concluded that the Triumph moniker isn't big enough for both institutions. It's hoping a lawsuit will force the Texas bank to change its name.
May 12 -
TCF Financial has designed a new logo and launched a new marketing campaign to improve its image, which has taken a hit lately according to recent customer-satisfaction surveys.
May 28
Hanmi Financial in Los Angeles has a new look for its retail bank.
The $4.1 billion-asset company unveiled its new logo on Monday at the bank's first location, on Olympic Boulevard in Los Angeles. Hanmi has displayed temporary signage at all its branches with the new logo, with permanent signage coming in July. Hanmi has also developed a marketing campaign to accompany the logo.
Hanmi did not disclose how much it spent on designing the logo and for associated marketing programs. The company could not be reached for comment.
Hanmi's new logo was designed to reflect the company's Korean-American heritage and to carry a wider appeal, Chief Executive C. G. Kum said in a news release.
The logo "reflects our strong commitment to continue to serve the Korean American community, while expanding our reach to include more ethnically diverse customers throughout the U.S.," Kum said.
