Jeff Howe, a contributor to Wired, coined the term "crowdsourcing" in June 2006. His book, Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, looks at the evolution of crowdsourcing and the industries and companies that benefit from the open call for ideas. He finds crowds have driven innovation at many companies, and could be particularly relevant for product development and Web 2.0 strategies.

 

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