Harris Bankcorp's desires to expand in electronic banking ran into a marketing quandary: the cute and cuddly lion versus the sleek and abstract brand identity.

The lion, Hubert, has been closely associated with Harris Trust and Savings Bank's image since a 1957 Leo Burnett Co. ad campaign. Ten-inch- high Hubert dolls that were gifts to new customers occupy nurseries and grade school classrooms all around Chicago.

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