An unusual marketing move by Huntington Bancshares (HBAN) has taken its brand to the silver screen, a war zone and even into the hands of competitors.

In 2010 the Columbus, Ohio, company decided to replace its pens that were connected to branch counters by those annoying chains with untethered ones that were free to travel home — or anywhere else — with customers. More than 20 million Huntington pens are now in circulation.

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