In recent months, executives at IBJ Schroder Bank and Trust Co. in New York have been working to reposition the $4.6 billion-asset institution in the marketplace.

The bank, owned by Industrial Bank of Japan, has placed a new focus on lending, trust, and cash management services to its middle-market corporate and institutional customers. The new emphasis is being touted with an aggressive print media and direct mail campaign.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.