Holden Group has tinkered with its variable annuities in hopes of making them more attractive to customers.

The modifications include a "rebalancing" option to keep the variable annuities on track with customers' original investment objectives.

The feature is meant to counter market shifts that knock investment percentages out of whack.

Holden will also allow customers to place money in annuities' underlying mutual funds at set intervals. The practice, known as dollar-cost-averaging, will give customers more shares when the per share price is low, and fewer shares when the price is high.

The Los Angeles company has also added a "stepped-up death benefit." This option locks in earnings, in addition to the original investment that customers place in their annuity.

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