Hewlett-Packard Co. said it is committing $35 million over three and a half years toward system development projects with BroadVision Inc., a leader in marketing and customer relationship software for Internet businesses.

As a part of HP's "e-services" initiative, the alliance is designed to help businesses to deploy "advanced, personalized business-portal solutions that provide integrated commerce, marketing, and customer-relationship management across Web sites, e-mail, call centers, personal computers, kiosks, mobile phones and personal digital assistants," the companies said.

Hewlett-Packard, itself a BroadVision customer, will also resell and support the current BroadVision One-To-One line of e-commerce, financial services, and knowledge-management Internet applications worldwide.

"One of the keys to the new service economy that HP is helping to create is the notion of e-loyalty or customer intimacy via the Web, which is more of a challenge to create than in the physical, face-to-face world," said Ann Livermore, president and chief executive officer of HP Enterprise Computing. "As one of the pioneers of e-loyalty, BroadVision will be instrumental in helping us fulfill our goal of leading the next chapter of the Internet, which we believe will focus on the electronic linking of personalized services, delivered instantaneously and automatically over the Web."

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