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Imperial Thrift and Loan Association of La Jolla, Calif., has hired Eldon L. Richardson 2d as executive vice president and deputy chief operating officer, a newly created post.

Mr. Richardson was senior vice president in charge of real estate lending at Coast Federal Bank on Los Angeles. He helped to restructure its residential lending and mortgage banking division.

Imperial is a subsidiary of $1 billion-asset ITLA Capital Corp.

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