Allianz Life Insurance Co. of North America said Friday that it has hired Baron Carr to be vice president of multicultural marketing.
Mr. Carr is to assist in the strategic development of marketing efforts to carry out the Minneapolis company's long-term plan to become the leading financial services company for emerging markets.
He is to develop programs and marketing tools to help recruit a more diverse distribution network and to support agents and registered representatives who serve multicultural markets. He also is to work with the company's employees and management on creating a more diverse workplace through recruiting, education, and training.
Mr. Carr joins Allianz from J.P. Morgan Chase & Co. in New York, where he had worked nine years, most recently as vice president of emerging markets and product development in the company's automotive finance division. At Morgan, he developed a multicultural marketing campaign for the corporate advertising group.
At Allianz Life, Mr. Carr is to report to Vince Vitiello, the senior vice president of strategic development.
