In Brief: AOL Mexico in Deal to Tout Amex Card

MEXICO CITY - America Online's Latin America division on Wednesday announced an interactive marketing agreement between its Mexican subsidiary and American Express Co.'s Mexican unit, under which the American Express card is being promoted prominently across the AOL Mexico service.

The companies said the deal is aimed at expanding to the mass market an existing partnership, under which Amex has targeted a consumer niche using AOL Mexico. It includes online American Express promotions on the AOL Mexico welcome screen, a special content area for the Amex card, directing AOL keyword searches to the Amex card Web site, and polls and surveys of its members.

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