CHARLOTTE, N.C. Bank of America Corp. has started four express branches in the Atlanta area in a continuing market test of nontraditional branch concepts.
The branches, labeled Bank of America Express, have standard teller windows for basic transactions but rely on telephones, Web-enabled teller machines, and teleconferencing for loans and other services.
We believe this will be a successful way for customers to avoid waiting in line or having to make an appointment, said Amy Brady, a Bank of America senior vice president who oversees the Atlanta prototype market. Its fast and friendly but also experimental and cutting-edge, so well find out if customers like it. Hopefully, they will.
The stripped-down offices are the second such branch concept Bank of America has tried out since it began the program in Atlanta last winter. It has also tested a series of what it calls financial centers that are equipped with computers for customers use and are staffed with licensed financial advisers. The market test includes regular branches.
