BOSTON - FleetBoston Financial Corp. is running a $70 million advertising campaign - its biggest to date - to highlight its consumer and commercial banking activities.
The campaign features real Fleet customers and employees expressing its commitment to helping customers make smarter financial decisions. The actor Matt Damon provides voiceovers for the television and radio spots, which will run for the rest of the year throughout Fleet's East Coast market. Prime-time spots are scheduled to air during episodes of the TV shows "American Idol," "The West Wing," "ER," and "The Practice."
