HNC Software Inc. said it has incorporated data base technology from MicroStrategy Inc. in a new version of its ProfitMax cardholder profitability management system.

Delivering on a February announcement of their alliance, San Diego-based HNC said it has combined its analytical and one-to-one marketing capabilities with MicroStrategy's relational on-line analytical processing, or ROLAP.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.