WILMINGTON, DEL. - MBNA Corp. and Ameritrade Holding Corp. announced a marketing alliance Thursday under which MBNA will issue the online brokerage's first credit card.
Under a multiyear contract, MBNA will be the exclusive issuer of an Ameritrade-branded credit card, to be marketed to the brokerage's one million-plus customers. In return, in a non-exclusive agreement, MBNA has agreed to offer Ameritrade brokerage services with "special features" for "millions" of its credit card customers. MBNA has 40 million customers.