CLEVELAND — McDonald Investments Inc., the brokerage arm of KeyCorp, said it plans to increase its visibility in western New York early next month by hiring 10 brokers and combining its three western New York brokerage offices into one larger facility.

Charles Aronica, a senior vice president and regional sales manager, said that the new site would both produce savings and let McDonald heighten its profile in a region where its business is growing rapidly.

Because of the firm’s financial planning approach, Mr. Aronica said Wednesday, he expects revenues from its western New York operations, which are down slightly so far this year from a year earlier, to pull ahead of last year’s performance by the end of the month.

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