In Brief: MidFirst Signs with PrimeVest

PrimeVest Financial Services, a broker-dealer subsidiary of ING Financial Services Inc., announced an agreement Wednesday to provide investment and insurance services through MidFirst Bank.

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The St. Cloud, Minn.-based PrimeVest is to be the broker-dealer for MidFirst's Arizona financial institutions, the first of which was opened in Phoenix last month. MidFirst, which plans to market investment and insurance services under the private label MidFirst Investment Services, says it will make a significant investment in the Arizona market in the next five years.

MidFirst Bank has more than $10 billion of assets. The American Bankers Association has ranked it the top-performing privately owned financial institution in the United States during 2005.

The bank chose PrimeVest from a pool of 40 third-party marketing groups.


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