BRIDGEPORT, Conn. - People's Bank includes a direct link to its insurance services at its newly redesigned Web site.

Visitors cannot buy insurance at the site but can use it to get information on life, auto, homeowner, and business insurance, as well as fixed and variable annuities. They can call a toll-free phone number to close a deal.

The site now "is a great marketing and educational tool," said Barbara Johnson, senior vice president for insurance services at People's.

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