MENLO PARK, Calif. — E-Trade Group has agreed to supply financial content for PlanetOut, an online portal for gay men and women.

E-Trade is to provide content for Money Channel, an area on PlanetOut’s Web site that includes financial charts and information. E-Trade also is to work with PlanetOut to create a newsletter on personal financial management for the portal’s 750,000 registered users.

The agreement gives E-Trade the opportunity to promote its brand to an “important market,” said Michael Sievert, chief sales and marketing officer at E-Trade. “With an average household income of $60,000, PlanetOut customers are three times as likely” as other people to have a 401(k) account, money market fund, or a mutual fund, he said.

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