EMERYVILLE, Calif. - PNC Financial Services Group Inc. has installed Ask Jeeves' natural-language service on its Web site to let customers get answers to questions they type in.
The Ask Jeeves service is intended to go beyond the typical "frequently asked questions" pages found on Web sites. Customers will be able to type into the "Ask PNC" box questions such as "What kind of rate can I get on my home equity loan?" and then be directed to the most relevant content on the site.
PNC will also use Ask Jeeves' analysis and reporting tool to assess the needs and interests of its customers by analyzing the questions they ask online.
The brokerages TD Waterhouse Group and Datek Online Holdings Corp. also use the Ask Jeeves services.