ProShare Advisors LLC, a Bethesda, Md., exchange-traded fund manager, announced Monday that it had hired Robert Holderith to be a vice president and the national sales manager for ETF products.
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ProShare appointed Mr. Holderith to the newly created sales post to direct the push for its innovative ETFs. The company, which was started in June, introduced that month the first exchange-traded funds designed to provide short exposure or magnified exposure to major market indexes.
Mr. Holderith was a corporate vice president at UBS Financial Services Inc., where he worked for nine years.
