SAN FRANCISCO - Charles Schwab & Co. has launched a multimedia Web site to introduce the company to new prospects.

SchwabWelcome.com is designed to emulate the type of experience prospective clients have when visiting a branch. Potential clients are greeted by the voice of Mr. Schwab himself, who encourages them to customize their tour of the site by selecting an investor profile: beginning investor, active trader, retirement ahead, women investor, and affluent investor.

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