Fidelity Investments said Tuesday that Stephen A. Cone, known for his splashy ad campaigns, has resigned as president of retail and corporate marketing to join Salomon Smith Barney, a unit of Citigroup Inc.Mr. Cone's legacy includes tapping Fidelity fund guru Peter Lynch and comedians Lily Tomlin and Don Rickles for celebrity ads. Before that he was KeyCorp's marketing chief and was responsible for ads featuring Anthony Edwards of the hit television series "ER."

Separately, Fidelity - the largest mutual fund company - said it plans to reorganize some business units after the Feb. 1 retirement of J. Gary Burkhead, president of its personal investments and brokerage group.

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