As banks seek to develop a stronger sales culture in their branches, they are faced with a vexing paradox: many of their employees became bankers precisely because they didn't want to sell.

Not surprisingly, the desire to be more sales oriented has changed the way many banks hire, train, and reward employees.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.