Inside

COVER STORY RETAIL BANKING:

A growing number of big banks have joined airlines and other companies that have shelled out millions of dollars to put their names on arenas or stadiums. 6A

DEPARTMENTS

WHOLESALE BANKING:

Reengineering comes to commercial lending, as generation-old applications that formed the business' technological underpinnings are replaced. 4A

RETAIL BANKING:

What's in a name? Consolidation has led to the birth of many new bank names, and the death of a few venerable monikers. 10A

CONSULTANT'S CORNER:

Banks need to get more serious about their relationships with retail customers. 13A

PERFORMANCE:

For years, bankers have talked about client-server computing as gaining ground against old-style legacy systems. Slowly but surely, that's actually been happening. 16A

RISK MANAGEMENT:

A movement is continuing toward adopting technologies for monitoring and managing risk enterprisewide. 17A

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