News Briefs
Processing Content
Cap One, Damark team in membership program; how institutions are using ATMs to deliver customer-centric marketing strategies. p. 4a
Consumer Products
Prepaid phone cards are a clever and affordable method for institutions to gather market intelligence about consumers. p. 14a
Investment Products
An inside look at the strategy behind DLJdirect s move to private labels mutual fund accounts on-line. p. 16a
Small Business
Cendant Strategic Marketing Group, armed with new study results, contends that small businesses will buy packaged financial products. It s devised a package to help institutions capture this market. p. 20a
Product Development
San Francisco s BankAmerica Mortgage is rolling out two mortgage products aimed at lower income, minority and immigrant first-time homebuyers. p. 22a