Inside

November 13, 1998, 2:00 a.m. EST 1 Min Read

News Briefs

E*Trade, Union Bank have new marketing deals. p. 4a

Branding Strategies

Harley Davidson rolls out a new credit card strategy; CDB Research & Consulting's Larry Chiagouris weighs in on brand. p. 10a

Call Centers

What's being spent on call center technology to increase CRM? A new Tower Group report details who's spending what and why. p. 12a

Consumer Products

Standard Life picks up one million customers-and actually has to sell them insurance products. p. 14a

Investment Products

Evergreen Mutual Funds, with $47 billion in assets under management, is betting that its bear market experience from the '70s will appeal to today's rattled investors. p. 16a

Product Development

Keyport Life creates a variable annuity with no surrender charges or annual maintenance fees. p. 22a

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