Make it easy and make it cheapothe rallying cry to cashing in on small business financial services dollarsoare core strategies for First Union and The Hartford Financial Services Group with a new program to sell commercial insurance to clients through direct mail and the telephone.

The bank began mailings in May to existing commercial accounts with sales of less than $5 million annually in the mid-Atlantic states. Some eastern and southern states will be added by the end of the year, blanketing a total of 600,000 First Union customers. A complete range of products is available, from property and general liability to commercial auto and workers compensation. The direct mail will be supported by a 24-hour call and claim center operated by The Hartford, which promises 15-minute turnaround time on quotes.

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