The Internet revolution in financial services means bank brokers no longer need to be relegated to the role of poor step-siblings when compared to their counterparts at major investment houses. The historical advantage that proprietary networks and advanced research have brought to nonbank brokers is being chipped away by Internet tools that give bank brokers easy access to some of the same financial information. "Decades of advantage of size and proprietary networks will be vanishing in a very short period of time-18 to 24 months," says Marc Ferguson, founder and chairman of MoneyStar Communications.

MoneyStar hopes to accelerate this shift with its financial network and LifeScript products which give brokers an interactive investment planning and modeling tool to be used at the point-of-sale that is supported by an Internet accessible warehouse of industry pricing and market data.

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