WASHINGTON — In its first three days of operation, investors requested $4.7 billion from a program the Obama administration hopes will revive lending in several consumer sectors.

The Federal Reserve Bank of New York said late Thursday that the Term Asset-Backed Securities Loan Facility will direct $2.8 billion to investors pledging securities backed by credit card loans as collateral. The remaining $1.9 billion will go to investors with securities backed by auto loans.

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