Add ogling Justin Timberlake to the list of rewards for the Citi/AAdvantage card.

Timberlake, the former lead singer of *NSYNC, will perform a private, small-venue concert for customers of Citigroup's American Airlines promotional credit card on July 10 at the Hammerstein Ballroom in New York.

The concert is part of MasterCard's "Priceless Cities" program, which offers exclusive events and restaurant discounts to cardholders in major cities, such as New York and Chicago.

MasterCard signed Timberlake as its "Priceless" celebrity spokesman last August. This is Timberlake's second New York performance as part of the marketing initiative. He performed last May for approximately 3,000 fans at the Roseland Ballroom, which closed this year.

"Music is a passion for customers, and we're delivering on that passion by providing MasterCard cardholders with exclusive access and intimate performances with renowned musicians like Justin Timberlake," Raja Rajamannar, MasterCard's chief marketing officer, said in a June 3 press release.

The show comes in the middle of Timberlake's worldwide tour to promote The 20/20 Experience, a two-part album he released last year. The pop-star-turned-actor-turned-pop-star-again has sold out stadiums across the country, such as the Time Warner Cable Arena in Charlotte, N.C., and TD Garden in Boston.

Yet his performance at the 3,500-seat Hammerstein Ballroom may offer a more appropriate venue for his new music, which has been described by critics as an "experimental" departure for the Top 40 artist. The theater is known for attracting alternative music groups, including the rock star Beck and indie pop duo Tegan and Sara.

Tickets to the "Priceless" show, it should be noted, come at a cost of $50, according to the Ticketmaster website. They will be available for purchase with a Citi/AAdvantage card beginning at noon on June 11.

 

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