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Discover Financial gets in on the "look-at-me" act of reality television with blatant product placement on the "Food Network Star" show.
June 7 -
Citigroup is revitalizing a longstanding rewards program, in an effort to stand out in the increasingly competitive field of card issuers.
October 29 -
Bankers aren't normally thought of as sartorial trendsetters, but JPMorgan Chase and Huntington recently won awards from the Image Apparel Institute for their branch employees' uniforms.
April 24
Credit card companies and culinary all-stars abide by a simple rule when they try to win over high-end foodies: it's all about the presentation.
For the
This year's 10-city tour, which runs for
As a sponsor, JPMorgan will hype its brand to affluent foodies, who are willing to lay down their charge cards for the latest incarnation of foie gras.
This year's festival kicked off on June 17, with an invite-only reception in New York. The event featured a meal prepared by culinary legend Daniel Boulud, the chef and owner of
Some of the tour's biggest culinary all-stars include Grant Achatz, the head chef at
Sapphire Preferred cardmembers will receive exclusive meet-and-greet opportunities and recipes from famous chefs. They will also receive priority seating at the private dinners.
Ticket prices to the private dinners vary by city, ranging from $275 to $750 per seat, but Sapphire Preferred members will receive tickets for the flat price of $200.
The Taste America sponsorship is JPMorgan's latest effort to tap into the high-end, cable TV-driven culinary craze.
The company
The card was also
Other issuers have tapped into the culinary craze, too. Discover has
The menus for the private Taste America events is not available online. The event page does, however, advise guests to wear cocktail attire and, presumably, show up hungry.