KeyBank, Cleveland, has named Patrick J. Swanick, its top electronic commerce executive, as a vice chairman.

His responsibilities have been widened to include quality management, branch support, telemarketing, and ATM systems.

Mr. Swanick joined KeyCorp in 1992. After the 1994 merger with Society National Corp. he helped establish a standardized national operations platform for consumer loan, auto lease, credit card, ATM, and call center functions.

He was later named executive vice president for electronic commerce.

Key Bank is a unit of Key Corp.

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