KeyCorp in Cleveland has promoted Karen R. Haefling to chief marketing officer.

Ms. Haefling, 44, had been executive vice president and marketing director for KeyBank, the nationwide retail banking unit, since 1997. She continues to report to James Bennett, KeyCorp's senior executive vice president for strategic and operational services.

She joined KeyCorp in 1995 as the marketing director for the Great Lakes region, and later became the chief financial and administrative officer for the company's marketing division.

Ms. Haefling came to KeyCorp from Bankers Trust Co.; she was vice president and worldwide manager of marketing services in its global investment bank in New York. Earlier she was the market planning and research director for Central National Bank of Cleveland.

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