Marketing One and Liberty Financial Companies, two leading investment product marketing firms, have named new senior executives.

Peter Nipoti, a banking veteran, has joined Marketing One as chief operating officer, a new position at the Portland, Ore., firm.

And Kenneth R. Leibler, president of Boston-based Liberty Financial, was named to the additional post of chief executive officer.

At Marketing One, Mr. Nipoti will oversee administrative and training services for 80 bank clients. A spokesman said the company has spent more than $1 million this year to step up these areas.

Mr. Nipoti joined Marketing One from Banc One Securities Co., a division of Banc One Corp., Columbus, Ohio, where he most recently was chief administrative officer. His responsibilities included information technology, operations, and mutual fund trading.

Marketing One last year sold more than $2 billion of mutual funds and annuities, with mutual funds accounting for about 80% of the volume.

At Liberty, Mr. Leibler succeeds Sabino Marinella, who will become vice chairman Jan 1. Mr. Leibler will report to Liberty chairman Gary Countryman.

As Liberty Financial's president since 1990, Mr. Leibler helped plot acquisitions, including pending mergers with The Colonial Group and Newport Pacific Management.

The Colonial acquisition, planned to close early next year, will boost Liberty's assets under management by $14 billion.

Mr. Leibler's appointment is the latest in a number of executive shifts at Liberty Financial this year.

In August, Ronald Robbins resigned as president of the company's bank unit. He was replaced by Porter P. Morgan, who also is the parent company's executive vice president.

Liberty's mutual fund and annuity volume through banks last year was $1.6 billion.

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