FedFinancial Federal Credit Union is using a marketing service from Digital Dialogue LLC, an Auburn Hills, Mich., unit of PSCU Financial Services Inc. of St. Petersburg, Fla., to increase it cross-sale rates.
Digital Dialogue, which has provided call center services for the Rockville, Md., credit union for four years, announced the expanded contract Monday.
The marketing service enables FedFinancial to offer additional banking products to new or inactive members, Digital Dialogue said.
"Generating new activity and loans from existing accounts allows us to improve our member service levels by offering lower rates and maintaining consistent contact," Jonathan Rhodes, FedFinancial's president and chief executive officer, said in a Digital Dialogue press release.
"In fact, we received two qualified applicants in our first day of implementation," Mr. Rhodes said.
