MasterCard International restructured its U.S. region's marketing division last week, saying the move would streamline management.
"We continue to organize toward the market we're trying to serve better and reward those who have done exceptionally well," said Peter S.P. Dimsey, U.S. Region president.
The New York-based association established a Consumer Card Products Group, a Business Products Group, and a Business Development and Planning Group. The three new divisions are part of the U.S. Credit Card Group, headed by Daniel T. Murray.
At the same time, MasterCard shuffled a key advertising executive, James N. Desrosier, to Maestro, its debit division.
With the changes, MasterCard's separate gold and standard programs will be merged into the Consumer Card group, while its business and purchasing programs are united in the Business Products group.
Gary Flood, vice president of the standard MasterCard, has been named senior vice president of the consolidated Consumer Card group.
Steve Abrams, a senior member of member relations, will become vice president of brand marketing for Business Products.
Julian Romeu, vice president of Gold MasterCard, has been promoted to senior vice president and will head the new business development group.
Mr. Desrosier, vice president for advertising, moves to Maestro U.S.A. as vice president of marketing and product management. He will report to Arthur D. Kranzley, president of Maestro, MasterCard's wholly-owned subsidiary.
Joan Bogin, who worked under Mr. Desrosier, will replace him as vice president, advertising.