The Purchase, N.Y., payments company announced the availability of the Priceless Picks iPhone application last week.
MasterCard's ongoing Priceless Picks campaign encourages its cardholders to recommend specific stores and experiences that they have particularly enjoyed.
The application uses the
This is MasterCard's second iPhone application based on location technology. It also offers through Apple's App Store the ATM Hunter application, which helps users find nearby automated teller machines.