In the second day of its defense, MasterCard International argued Friday that its advertising practices, which never tout MasterCard's advantages over Visa, are consistent with its contention that the two compete.

The Justice Department has claimed throughout the trial that the absence of competition between Visa and MasterCard is evident in their advertising. Ads in Visa's "It's Everywhere You Want to Be" campaign, for example, often openly mock American Express but do not acknowledge MasterCard.

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