Ninety-day Implementation, No Downtime and Efficient Switch-Over for Starcom MediaVest Group CHICAGO and ORLANDO, Fla., March 4 /PRNewswire/ -- As more advertisersincrease digital media spend, new solutions for mapping, transacting,analyzing and measuring new and emerging media types are necessary toachieve media buying success. To meet this need, Chicago-based MediaBankhas introduced a fully-integrated technology platform that enables mediabuyers to manage both media billing and media tracking across alladvertising channels -- analog, Web-based and digital media -- utilizing asingle platform, MediaBank O|X. Earlier this year, Publicis Groupe's Starcom MediaVest Group (SMG), oneof the largest marketing and media services companies in the United States,helped drive this paradigm-shift by being the first major agency totransition to MediaBank O|X from the technology they had used previously.With MediaBank O|X, SMG has installed an open platform that acceptsmultiple data feeds, including the proprietary SMG systems. "As a result of the dramatic shift in the marketplace towards digitalmedia, our complete, end-to-end planning, buying, and billing solutionincorporates new and emerging media models that will differentiateforward-thinking media buying agencies from the rest of the pack," saidBrad Keywell, Chief Executive Officer of MediaBank. "Every major agency hastheir own unique processes, and we are the ideal partner because of ourability to expand and customize our O|X platform to meet the needs of eachclient." Last year, MediaBank's acquisitions of Datatech, a 25-year provider ofmedia buying management systems specializing in analog media, andBlackfoot, a multi-media analytics software provider, formed the foundationfor MediaBank O|X. By creating the most extensive digital media buyingsystem, and integrating it with all analog media, finance, production, andother workflow elements, MediaBank created technology for the future ofmedia buying. "Spend in the digital media space is currently doubling year overyear," added Keywell. "To address this tremendous growth, MediaBank O|Xmanages all media types -- digital and analog -- on one database with acommon operational, financial and analytics engine." MediaBank's applications, which are also being used by dozens of othermedia buying agencies in addition to SMG, provide interconnectivity andinteroperability for information management among media segments, and O|Xis the only system that supplies minute-by-minute updates to accuratelytrack digital media activities.
Key features include: -- Digital buying system -- first multimedia buying platform to support a separate and unique digital workflow, including planning, vendor RFPs, integrated traffic and in-system performance analysis -- Modern database architecture allows for scalability and flexibility, unlimited client/product codes, single client code to support large clients and product types, and more -- User-friendly vendor, market and publication schema -- eliminates the need for individual numeric code per market/publication, reducing error and increasing efficiency -- Flexible client billing -- provides multiple formulas with effective dates, auto-adjusting commission rate changes, flexible formats -- Simplified vendor payment -- automated feeds from a wide variety of sources -- Customizable and modern user interface -- workspace and dashboards unique to users' tasks and workflow with streamlined processes across both analog and digital media -- Flexible, open database -- client has flexibility to extract and upload data -- Analytics platform allows for cross-media analysis across both analog and digital media -- Significant infrastructure and application flexibility allows users to run any report or process at any time of day -- Integrated Direct Response module seamlessly connects national, local, print and interactive media with both short-form and long-form DR monitoring and telemarketer data streams -- allows for flexible sourcing the reporting, as well as automated data transfer (and no uploads/downloads between disparate systems) -- Exceptionally customizable for agency and client requirements "Hundreds of people contributed to the creation of this enhancedversion of the MediaBank O|X platform," said Nick Pahade, who served asproject leader and was formerly a member of the Publicis Groupe Media Boardof Directors. "MediaBank's more than 100 software developers worked with500 SMG employees, all of whom put in extra time and effort to provide foran efficient transition to the new system. It was a Herculean effort thatis going to provide tremendous advantages to our clients and will set a newstandard of media management for the industry." MediaBank will be demonstrating O|X at this week's AAAA "DigitalChanges Everything" Media Conference at Booths 119-121. About MediaBank, LLC Privately-held Chicago-based MediaBank, Inc. is a leading provider ofintegrated procurement technology and advanced analytics to the advertisingindustry. MediaBank solutions allow for unprecedented cross-media analyticsand intelligence through superior planning, buying, workflow and datawarehousing tools. The cornerstone of MediaBank's solution is the MediaBankO|X platform, offering buying, financial, and workflow tools across allmedia types, complimented by the MediaBank I|Q database and datawarehousing system. The MediaBank A|X platform provides advanced analyticsand predictive modeling, and the MediaBank X|G platform offers a new andinnovative way for media buying transactions to take place. For moreinformation on MediaBank, visit:
American Association of Advertising Agencies (AAAA) 2008 Media Conference & Tradeshow Orlando, Florida March 5 - 7, 2008 Booth # 119-121 Contact: Scott Goldberg Edelman for MediaBank 312-297-7414
MediaBank Introduces First Integrated Digital Media Management System
March 05, 2008, 10:27 p.m. EST 4 Min Read
