MoneyGram names Seth Ross its new head of digital

MoneyGram International has a new head of digital.

On Monday, the global money-transfer company, which is based in Dallas, announced that Seth Ross is appointed chief digital officer, effective April 24 — the first person to hold such a position at MoneyGram. He will lead MoneyGram's direct-to-consumer business and global digital strategy and report directly to chairman and CEO Alex Holmes.

Previously, Ross served as general manager of Dayforce Wallet and consumer services at Ceridian, a human capital management software company. (Dayforce is its flagship cloud platform that packages human resources, payroll, benefits, and more into one product, and Dayforce Wallet is a mobile app and prepaid card that lets employees access their earned wages on demand.) Ross also led banking as a service at Green Dot Corporation and held several executive roles at American Express. 

"As digital transactions now account for over 50% of our money transfer business, this appointment couldn't come at a more fitting time," said Holmes in a press release. "Seth brings significant experience in technology innovation and embedded financial services."

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In recent years, MoneyGram has made a push to design its products more intentionally for consumers, rather than for transfer agents such as Walmart. It developed loyalty programs, discounted multiple transactions, and improved the user experience of its digital channels. It has also developed cryptocurrency capabilities, such as trading bitcoin for cash at retail locations through a partnership with the cryptocurrency exchange Coinme.

In February 2022, the company agreed to be acquired by private equity firm Madison Dearborn Partners for about $1 billion in cash.

MoneyGram has run into trouble with regulators at various points in the last 10 years. Most recently, it was sued by the Consumer Financial Protection Bureau in April 2022, for allegedly failing to deliver money to recipients and for repeatedly violating rules around remittance transfers for years.