Fighting for the loyalty of serious investors, DLJdirect has beefed up its exclusive on-line offering with five proprietary mutual funds managed by top tier money managers from its respected parent company.

In July, the seventh ranked Internet broker quietly rolled out the funds managed by Donaldson, Lufkin & Jenrette s asset management arm Wood, Struthers and Winthrop. Promotion of the offering will be stepped up this fall. The funds offer investors no-fee access to some of the Street s most talented money managers and a suite of funds covering investment themes including growth and income, small company stocks, international equities and developing markets.

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