To the Editor:
Your April 24 story about the new telephone banking capabilities of NationsBank, "Less Profitable Customers May Just Have to Wait" (page 1), missed the point.
It focused on the notion that we were somehow reducing service to some of our customers. Of course, that would be a foolish policy.
All our customers will soon find that NationsBank is able to meet more of their financial needs via the telephone. They will find it easier to bank by phone, and faster than ever, too.
Yes, it is our goal to provide our most profitable customers-generally those who use several or more NationsBank products-with the best telephone service in the industry. But that's only one of our goals.
NationsBank is setting a new standard for banking through the telephone channel. In a few weeks, we will be providing details about exciting technology breakthroughs that will put NationsBank two to five years ahead of any other bank in exploiting this channel for delivering a superior customer experience.
Richard J. Parsons
President, direct banking,NationsBank,Charlotte, N.C.