NCR Corp.'s hiring of Richard Bravman as its first chief marketing officer offers more evidence that the manufacturer of automated teller machines is turning itself into a technology company involved in a wide range of businesses.
Bravman, whom NCR also named vice president of corporate development, said he will help it form partnerships with other companies and acquire smaller businesses that present opportunities in untapped markets.
"NCR is involved in retail, health care, travel and entertainment," Bravman said. "We must challenge ourselves to develop a coherent voice within the company and form strategic alliances to grow the business."
His hiring was announced last week.
Bravman, 54, has a background in technology.
Before joining NCR he was the chairman, president and chief executive of Intelleflex Inc., a Santa Clara, Calif., manufacturer of radio-frequency identification technology used to track products.
Though Bravman is new to NCR, he is well acquainted with two of the Duluth, Ga., company's top executives.
While he was vice chairman and CEO of Symbol Technologies, a Holtsville, N.Y., manufacturer and supplier of equipment for mobile data capture and delivery, Bravman hired Bill Nuti as the company's chief operating officer and chief information officer. Nuti now is NCR's chairman and CEO.
Bravman also hired John Bruno as Symbol's chief marketing officer. Bruno now is an executive vice president at NCR and Bravman's immediate boss.