SAN FRANCISCO — The online auto insurance agency announced Monday that it has signed marketing partnership agreements with five new Web sites:,,, Private Business Inc., and AIAPonline.

The agency says the new partners will increase its marketing capability by offering its auto insurance products to the sites’ users. sells purchasing tools and advice to small to midsize businesses. is an online business information source. helps individuals and businesses buy insurance and related financial products. Private Business Inc. helps community banks work more effectively with their small-business customers, and AIAPonline is the official Web site of the Association of Independent Accounting Professionals.

NetInsurance’s turnkey service lets marketing partners such as banks, brokers, portals, traditional insurance agencies, and other distributors offer consumers the ability to purchase auto insurance online.

Last year auto insurance generated $119 billion of premiums. Gomez Inc. reported in March that more than 28 million people, or 30.3% of U.S. adults who use the Web, have sought property and casualty insurance information online.

“Our business strategy has never been to be direct to consumers,” said Patricia Hudson, chief marketing officer of NetInsurance. “We prefer to leverage marketing partners.”

The agency already had agreements with,, and It is licensed in 45 states and sells products from the Hartford, Safeco, Progressive, Kemper, CSE, Orion, Omni, Atlanta Casualty, Infinity, Leader, and Windsor.

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