Backed with cash and confidence from a new corporate parent, Zurich- Kemper Investments is seeking to reclaim its position as a dominant seller of mutual funds through banks.

A tumultuous two years on the auction block, coupled with underperforming funds and the bear market of 1994, had reduced Kemper's sales through banks to $450 million in 1995, down 70% from the 1993 peak of $1.5 billion.

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