Shopping for a credit card is not what it used to be. The days of credit card issuers bombarding consumers with mass mailings are numbered, says Gomez Inc., the Waltham, MA-based Internet research firm. Instead, online credit card shopping is quickly becoming the first choice of many consumers, it claims.

As of last September, an estimated 15.9 million adults were using the Internet to do some form of banking, Gomez says. In December 1999, that figure was roughly 11 million, indicating an increase of nearly 50% in just nine months.

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